The cost of the London Olympics is said to be spiraling to four times the original estimate. I suppose some people ‘in the know’ will claim shock, but deep down they will know this was inevitable.
Somewhere in this consumer fest there used to be something called sport. I suppose it was inevitable it would lose centre stage as the big battalions of business increasingly take over. It begins with philanthropic ‘intentions’ such as regeneration, and then we’re hooked; and it is good for a country to host this world flagship event.
The Olympics has become a symbol of consumer globalization rather than togetherness and sport. It is time for the four year fiasco to end. I suggest it goes back to its home – Greece – with countries paying them to hold it each Olympiad. We’d see then if the Olympics is about sport or not.
© Anthony North, Feb 2007