In an open letter to MPs, UK brewing bosses have told that consumption of traditional British beer has slumped to its lowest level since the Great Depression in the 1930s. Advertising, and price reductions, of designer drinks have been blamed.
This may well be part of the problem, but it goes much, much deeper. Some drinks become global icons, such as scotch, whilst others stay only as national drinks. Traditional beer is part of this category.
Tied to the idea of the traditional British ‘local’ pub, this, too, is fast becoming a thing of the past as globalization marches in to destroy anything ‘traditional’. For the simple fact is, anything ‘traditional’ is counter to the globalised, corporate message.
As a life long beer drinker, I say ‘cheers’ to the British pint.
© Anthony North, November 2007
Click Tony On for more current affairs